SERHANT
Luxury Waterfront Listing: Serhant Recruited to Move Entire Condo Building
Anthony Lane
In a major real estate power play, developers are recruiting Ryan Serhant's brokerage, SERHANT., to take over and sell out entire luxury condo buildings, particularly on the coveted waterfront. This move signals a shift from old-school sales to a high-octane, media-first strategy. Using cinematic storytelling, masterful branding (like renaming "251 W 91st St" to "The Westly"), and viral experiential marketing, the firm is successfully moving hundreds of millions of dollars in real estate where others have stalled.
