Juventus Extends Partnership

Juventus Extends Partnership with Adidas Until 2037 Through a €408 Million Deal Covering Kits and Merchandise

Juventus and Adidas have extended their partnership until 2037 in a landmark €408 million deal. Covering all teams at the club, including men’s, women’s, and youth squads, this deal solidifies a long-term collaboration that will boost both Juventus’s global reach and Adidas’s position in the sportswear market. The deal includes kit supplies, merchandise, and performance-based bonuses.