India

Shocking Survey Reveals 40% of India’s Rich Are in Debt, 43% Struggle to Save 20% of Income

A new India Wealth Survey shows 40 percent of high-income Indians carry at least one loan and 43 percent save under 20 percent of their earnings. The report uncovers poor diversification, heavy property bias, insurance gaps, and advisory conflicts. This article explains why even the rich struggle, offers a six-step action plan, real-life case study, common mistakes to avoid, and expert insights—making wealth management simple yet professional.

By Anthony Lane
Published on

India’s brand-new India Wealth Survey 2025 has landed with a thud on drawing-room coffee tables—and the numbers are the opposite of reassuring. Despite seven straight years of fast GDP growth and a stock-market boom, two out of every five High-Net-Worth Individuals (HNIs) admit they are servicing at least one loan, while 43 percent fail to set aside even one-fifth of what they earn each month.

At first glance the findings read like an accounting error. Aren’t India’s millionaires supposed to be minting money hand over fist? Yet when researchers surveyed 465 affluent households across metros and Tier-2 cities, they uncovered an uncomfortable truth: high income is not the same as financial security.

Shocking Survey Reveals 40% of India’s Rich Are in Debt, 43% Struggle to Save 20% of Income

Shocking Survey Reveals

Fact / FigureWhat It MeansProfessional Insight
40 % of HNIs have at least one active loanLeverage is mainstream among the wealthyRising EMIs can crimp liquidity for business and investments
43 % save < 20 % of post-tax incomeSavings discipline lags income growthGoal-based planning is often missing
Sample: 465 households, 28 cities, Feb–Mar 2025National snapshot across metros & Tier-2 IndiaRobust enough for macro inference
14 % keep no emergency fundZero buffer for medical or job shocksBuilds pressure to borrow at high rates
> 50 % park 20 %+ of wealth in propertyOver-concentration in illiquid assetsMissed opportunities in equities & global funds
Common pitfall: chasing tax breaks over returnsLower net portfolio gainsTax-savings FDs earn < 6 % vs. 12–15 % equity CAGR

The India Wealth Survey 2025 is a wake-up call wrapped in data: wealth without strategy is a castle built on sand. Forty percent of India’s rich already juggle loans; forty-three percent stash away less than a fifth of their pay-cheque. The remedy is neither complex nor radical—discipline, diversification, and trustworthy advice—but it demands intention. Start with a cash-flow map, secure a safety net, and let your goals—not social media—drive your spending.

Why Are the Rich Borrowing So Much?

1. Aspirations Outrun Cash Flow

A striking 75 percent of respondents list overseas education, luxury weddings, or a second home as immediate goals. Property prices and college fees move faster than most salaries, pushing even crorepatis toward personal loans, top-up mortgages, and credit-card revolvers.

Case Study: Rahul’s Turnaround
Rahul, a 45-year-old entrepreneur from Bengaluru, was servicing three loans totaling ₹1.8 crore. By mapping his cash flow, capping debt service at 30 percent, and diversifying into equities, he cleared two loans in 18 months—and now saves 25 percent of his income.

2. Overdose of Real Estate

Indian HNIs love “real” assets. More than half allocate at least one-fifth of wealth to property—excluding their primary homes. While land has created fortunes, rental yields hover around 2–3 percent, compared with a long-run 12–15 percent CAGR in diversified equities.

3. Low Diversification, Middling Returns

Only a third of wealthy households invest 20 percent or more in equities; fewer still hold global assets. With most of the portfolio locked in bricks, when cash is needed the easiest path is a loan, not a sale.

4. Gaps in Financial Advice

Fully 87 percent of respondents use an external adviser, yet two-thirds are dissatisfied, citing conflicted product sales and lack of personalization. Many still rely on bank relationship managers whose incentives tilt toward commissions, not planning.

Expert Quote
The survey underscores the critical need for fee-only, goal-based planning,” says Anita Rao, SEBI-registered Investment Advisor. “Wealth isn’t just accumulation—it’s about sustainable distribution.

What the Numbers Mean for Your Career—and Your Clients

Whether you are a wealth adviser, chartered accountant, or private-bank executive, this survey is a flashing red light:

  • Adopt Fee-Only Advice: HNIs will demand transparency and conflict-free counsel. Consider obtaining SEBI’s Investment Adviser registration to build trust.
  • Emphasize Goal-Based Planning: Use tools like the National Pension System (NPS) and Public Provident Fund (PPF) to fill retirement and education gaps.
  • Promote Global Diversification: Leverage the Liberalized Remittance Scheme (LRS) to invest in international ETFs, hedging home-bias risk.
  • Educate on Credit Scores: Encourage clients to monitor their CIBIL score; a score below 750 can inflate loan costs.

Step-by-Step Guide: Putting the Survey Lessons to Work

Step 1 – Map Cash Inflows & Outflows

Create a simple two-column sheet: income vs. expenses. Include EMIs, annual insurance premiums, and one-off events (e.g. a sibling’s wedding). The goal is to surface a realistic savings runway.

Pro Tip: Use expense-tracking apps for automatic categorization and real-time alerts on overspending.

Step 2 – Ring-Fence Liquidity

Before any investing fireworks, stash six to nine months of expenses in a liquid asset like a money-market mutual fund, sweep-in FD, or ultra-short bond fund. Think of it as the seatbelt that prevents a small accident from turning fatal.

Step 3 – Cap Total Debt Service at 30 %

Add up all EMIs. If they exceed 30 percent of net income, start pre-paying. Begin with the highest-interest loan (usually credit cards or personal loans). Refinancing home loans at current RBI repo rates (around 6.5 percent) can also lower EMIs.

Step 4 – Diversify Systematically

Target a 40–50 percent equity allocation over three years. Use low-cost index funds (Nifty 50, Nifty Next 50) and add 5–10 percent to global ETFs tracking the S&P 500 or MSCI World. For ultra-high-net-worth clients, consider municipal or corporate bonds for steady yields.

Download Resource: Link clients to a free budget-&-EMI calculator template to personalise these steps.

Step 5 – Stress-Test Major Goals

Run projections at a sober 7 percent real return with 5 percent inflation using any online calculator. If the goal-funding gap is too wide, adjust timelines, step-up SIPs, or scale back ambitions.

Step 6 – Review Annually

Mark one date—say, every 15 June—to revisit asset allocation, loan balances, insurance coverage (including term life and health top-ups), and estate plans. A 60-minute review can save years of financial heartache.

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Common Mistakes to Avoid

  1. Chasing Tax Breaks Over Returns
    Tax-saving FDs earn < 6 percent vs. 12–15 percent CAGR in equities.
  2. Ignoring Inflation
    A 7 percent annual inflation rate halves purchasing power in 10 years.
  3. Mixing Goals & Emergency Funds
    Never tap your rainy-day corpus for discretionary spends like vacations.
  4. Neglecting Insurance Gaps
    Over 60 percent of HNIs lack adequate term life or critical-illness cover—exposing families to risk.

Glossary of Key Terms

TermDefinition
CAGRCompound Annual Growth Rate: average annual return over a period, accounting for compounding.
EMIEquated Monthly Installment: fixed monthly loan repayment amount.
LRSLiberalised Remittance Scheme: RBI framework allowing Indian residents to remit up to USD 250,000 per financial year for investments abroad.
Fee-Only AdviserA financial advisor paid solely by clients, with no commissions.
Credit ScoreA three-digit number (300–900) reflecting creditworthiness; higher scores translate to better loan terms.

FAQs

Q1. I earn ₹25 lakh a year—am I an HNI?

For this survey, anyone with post-tax household income above ₹20 lakh qualifies. In banking, HNI labels often start at an investable surplus of ₹50 lakh.

Q2. Is all debt bad?

No. A sensible home loan within 30 percent of income can build equity if held for 7+ years. High-cost, short-tenure credit is the real villain.

Q3. How big should my emergency fund be?

Aim for 6–9 months of mandatory expenses. If your job is volatile—think startups—lean toward nine months.

Q4. Should I sell property to buy stocks?

Not blindly. First calculate concentration risk: if property > 50 percent of net worth, consider partial exit or incremental equity investments.

Q5. Where can I find a fee-only adviser?

Consult SEBI’s list of Registered Investment Advisers and interview at least three before choosing. Look for credentials like CFP® or CFA®.

Author
Anthony Lane
I’m a finance news writer for UPExcisePortal.in, passionate about simplifying complex economic trends, market updates, and investment strategies for readers. My goal is to provide clear and actionable insights that help you stay informed and make smarter financial decisions. Thank you for reading, and I hope you find my articles valuable!

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