India’s brand-new India Wealth Survey 2025 has landed with a thud on drawing-room coffee tables—and the numbers are the opposite of reassuring. Despite seven straight years of fast GDP growth and a stock-market boom, two out of every five High-Net-Worth Individuals (HNIs) admit they are servicing at least one loan, while 43 percent fail to set aside even one-fifth of what they earn each month.
At first glance the findings read like an accounting error. Aren’t India’s millionaires supposed to be minting money hand over fist? Yet when researchers surveyed 465 affluent households across metros and Tier-2 cities, they uncovered an uncomfortable truth: high income is not the same as financial security.

Shocking Survey Reveals
Fact / Figure | What It Means | Professional Insight |
---|---|---|
40 % of HNIs have at least one active loan | Leverage is mainstream among the wealthy | Rising EMIs can crimp liquidity for business and investments |
43 % save < 20 % of post-tax income | Savings discipline lags income growth | Goal-based planning is often missing |
Sample: 465 households, 28 cities, Feb–Mar 2025 | National snapshot across metros & Tier-2 India | Robust enough for macro inference |
14 % keep no emergency fund | Zero buffer for medical or job shocks | Builds pressure to borrow at high rates |
> 50 % park 20 %+ of wealth in property | Over-concentration in illiquid assets | Missed opportunities in equities & global funds |
Common pitfall: chasing tax breaks over returns | Lower net portfolio gains | Tax-savings FDs earn < 6 % vs. 12–15 % equity CAGR |
The India Wealth Survey 2025 is a wake-up call wrapped in data: wealth without strategy is a castle built on sand. Forty percent of India’s rich already juggle loans; forty-three percent stash away less than a fifth of their pay-cheque. The remedy is neither complex nor radical—discipline, diversification, and trustworthy advice—but it demands intention. Start with a cash-flow map, secure a safety net, and let your goals—not social media—drive your spending.
Why Are the Rich Borrowing So Much?
1. Aspirations Outrun Cash Flow
A striking 75 percent of respondents list overseas education, luxury weddings, or a second home as immediate goals. Property prices and college fees move faster than most salaries, pushing even crorepatis toward personal loans, top-up mortgages, and credit-card revolvers.
Case Study: Rahul’s Turnaround
Rahul, a 45-year-old entrepreneur from Bengaluru, was servicing three loans totaling ₹1.8 crore. By mapping his cash flow, capping debt service at 30 percent, and diversifying into equities, he cleared two loans in 18 months—and now saves 25 percent of his income.
2. Overdose of Real Estate
Indian HNIs love “real” assets. More than half allocate at least one-fifth of wealth to property—excluding their primary homes. While land has created fortunes, rental yields hover around 2–3 percent, compared with a long-run 12–15 percent CAGR in diversified equities.
3. Low Diversification, Middling Returns
Only a third of wealthy households invest 20 percent or more in equities; fewer still hold global assets. With most of the portfolio locked in bricks, when cash is needed the easiest path is a loan, not a sale.
4. Gaps in Financial Advice
Fully 87 percent of respondents use an external adviser, yet two-thirds are dissatisfied, citing conflicted product sales and lack of personalization. Many still rely on bank relationship managers whose incentives tilt toward commissions, not planning.
Expert Quote
“The survey underscores the critical need for fee-only, goal-based planning,” says Anita Rao, SEBI-registered Investment Advisor. “Wealth isn’t just accumulation—it’s about sustainable distribution.”
What the Numbers Mean for Your Career—and Your Clients
Whether you are a wealth adviser, chartered accountant, or private-bank executive, this survey is a flashing red light:
- Adopt Fee-Only Advice: HNIs will demand transparency and conflict-free counsel. Consider obtaining SEBI’s Investment Adviser registration to build trust.
- Emphasize Goal-Based Planning: Use tools like the National Pension System (NPS) and Public Provident Fund (PPF) to fill retirement and education gaps.
- Promote Global Diversification: Leverage the Liberalized Remittance Scheme (LRS) to invest in international ETFs, hedging home-bias risk.
- Educate on Credit Scores: Encourage clients to monitor their CIBIL score; a score below 750 can inflate loan costs.
Step-by-Step Guide: Putting the Survey Lessons to Work
Step 1 – Map Cash Inflows & Outflows
Create a simple two-column sheet: income vs. expenses. Include EMIs, annual insurance premiums, and one-off events (e.g. a sibling’s wedding). The goal is to surface a realistic savings runway.
Pro Tip: Use expense-tracking apps for automatic categorization and real-time alerts on overspending.
Step 2 – Ring-Fence Liquidity
Before any investing fireworks, stash six to nine months of expenses in a liquid asset like a money-market mutual fund, sweep-in FD, or ultra-short bond fund. Think of it as the seatbelt that prevents a small accident from turning fatal.
Step 3 – Cap Total Debt Service at 30 %
Add up all EMIs. If they exceed 30 percent of net income, start pre-paying. Begin with the highest-interest loan (usually credit cards or personal loans). Refinancing home loans at current RBI repo rates (around 6.5 percent) can also lower EMIs.
Step 4 – Diversify Systematically
Target a 40–50 percent equity allocation over three years. Use low-cost index funds (Nifty 50, Nifty Next 50) and add 5–10 percent to global ETFs tracking the S&P 500 or MSCI World. For ultra-high-net-worth clients, consider municipal or corporate bonds for steady yields.
Download Resource: Link clients to a free budget-&-EMI calculator template to personalise these steps.
Step 5 – Stress-Test Major Goals
Run projections at a sober 7 percent real return with 5 percent inflation using any online calculator. If the goal-funding gap is too wide, adjust timelines, step-up SIPs, or scale back ambitions.
Step 6 – Review Annually
Mark one date—say, every 15 June—to revisit asset allocation, loan balances, insurance coverage (including term life and health top-ups), and estate plans. A 60-minute review can save years of financial heartache.
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Common Mistakes to Avoid
- Chasing Tax Breaks Over Returns
Tax-saving FDs earn < 6 percent vs. 12–15 percent CAGR in equities. - Ignoring Inflation
A 7 percent annual inflation rate halves purchasing power in 10 years. - Mixing Goals & Emergency Funds
Never tap your rainy-day corpus for discretionary spends like vacations. - Neglecting Insurance Gaps
Over 60 percent of HNIs lack adequate term life or critical-illness cover—exposing families to risk.
Glossary of Key Terms
Term | Definition |
---|---|
CAGR | Compound Annual Growth Rate: average annual return over a period, accounting for compounding. |
EMI | Equated Monthly Installment: fixed monthly loan repayment amount. |
LRS | Liberalised Remittance Scheme: RBI framework allowing Indian residents to remit up to USD 250,000 per financial year for investments abroad. |
Fee-Only Adviser | A financial advisor paid solely by clients, with no commissions. |
Credit Score | A three-digit number (300–900) reflecting creditworthiness; higher scores translate to better loan terms. |
FAQs
Q1. I earn ₹25 lakh a year—am I an HNI?
For this survey, anyone with post-tax household income above ₹20 lakh qualifies. In banking, HNI labels often start at an investable surplus of ₹50 lakh.
Q2. Is all debt bad?
No. A sensible home loan within 30 percent of income can build equity if held for 7+ years. High-cost, short-tenure credit is the real villain.
Q3. How big should my emergency fund be?
Aim for 6–9 months of mandatory expenses. If your job is volatile—think startups—lean toward nine months.
Q4. Should I sell property to buy stocks?
Not blindly. First calculate concentration risk: if property > 50 percent of net worth, consider partial exit or incremental equity investments.
Q5. Where can I find a fee-only adviser?
Consult SEBI’s list of Registered Investment Advisers and interview at least three before choosing. Look for credentials like CFP® or CFA®.