Claim Your Share of $12M: Have you heard about the Clif Bar lawsuit settlement worth $12 million? If you purchased Clif Bars or Clif Kid ZBars in the United States within the last decade, you might be eligible for a cash payout. Whether you’re a health-conscious parent or a busy professional reaching for a quick snack, this news could mean money back in your pocket.

The class-action lawsuit accused Clif Bar & Company of misleading advertising. The core claim? That Clif Bars were marketed as “healthy” even though they contained high amounts of added sugar. While Clif Bar denies any wrongdoing, they agreed to a settlement to resolve the dispute. Here’s what you need to know.
Claim Your Share of $12M
Topic | Details |
---|---|
Settlement Amount | $12 Million |
Eligible Products | Clif Bars & Clif Kid ZBars |
Time Frame | CA/NY: Apr 19, 2014 – Mar 31, 2023; Other States: Mar 31, 2019 – Mar 31, 2023 |
Maximum Payout | Up to $50 (with proof of purchase) |
Deadline to File a Claim | February 1, 2025 |
Official Website | barsclassaction.com |
Settlement Administrator Contact | [email protected] / 1-844-537-1156 |
The Clif Bar class action settlement is a prime example of consumer advocacy in action. If you’ve supported the brand in the past, you’re likely entitled to a portion of the $12 million fund. Filing a claim is simple, and even without receipts, you can still receive compensation.
This case also highlights the importance of transparency in food marketing. As consumers, we have the power to demand better standards and make informed choices. So take a moment, visit barsclassaction.com, and claim your share today. It’s a small but meaningful win for transparency, health, and your wallet.
What Is the Clif Bar Lawsuit About?
The lawsuit stems from concerns about how Clif Bar & Company marketed their energy and snack bars. Plaintiffs allege that the company used phrases like “Nutrition for Sustained Energy” and “No High Fructose Corn Syrup” to make their products appear healthier than they actually were.
These claims were particularly significant for consumers aiming to make informed choices for themselves or their children. Despite being advertised as wholesome, many Clif Bar products were found to contain high levels of added sugars — a potential red flag for nutrition experts and public health advocates.
Although Clif Bar has denied these allegations and stands by its marketing, the company opted for a $12 million settlement to avoid further litigation.
Who Is Eligible for the Settlement?
You may qualify for a cash payout if:
- You bought Clif Bars or Clif Kid ZBars for personal use (not for resale).
- You made the purchase in the U.S. during the following time frames:
- California or New York: Between April 19, 2014 and March 31, 2023.
- All Other States: Between March 31, 2019 and March 31, 2023.
Eligible Products Include:
- Original Clif Bars with labels like “Nutrition for Sustained Energy”.
- Clif Kid ZBars with phrases such as “Nourishing Kids in Motion”.
Note: You do not need a receipt to file a claim, though having proof of purchase increases your potential payout.
How Much Money Can You Get?
The payout depends on how many bars you purchased and whether you have proof of purchase:
Without Proof of Purchase:
- Up to 30 bars: $5
- 31–60 bars: $10
- Over 60 bars: $15
With Proof of Purchase:
- $15 for the first 60 bars
- $0.25 per additional bar
- Maximum Payout: $50
Receipts, order confirmations, or credit card statements are acceptable proof forms. If you’ve been a long-time Clif Bar fan, start gathering your records now!
How to File a Claim: Step-by-Step Guide
Filing your claim is easy and takes just a few minutes. Here’s how:
Step 1: Visit the Official Website
Go to the settlement site: barsclassaction.com
Step 2: Choose Your Filing Method
You can either:
- Submit a claim online, or
- Download a claim form and send it by mail.
Step 3: Fill Out the Form
Provide your basic information:
- Name
- Address
- Number of bars purchased
- Proof of purchase (if available)
Step 4: Submit by the Deadline
Make sure your claim is filed by February 1, 2025 to be considered.
Why This Matters: Health Marketing and Consumer Rights
This lawsuit is more than just a refund opportunity. It’s a wake-up call about how companies use marketing to influence our food choices. Even products that appear healthy may contain hidden sugars or misleading claims.
According to the American Heart Association, excessive added sugar can lead to obesity, type 2 diabetes, and heart disease. They recommend:
- No more than 25g (6 teaspoons) of added sugar per day for women.
- No more than 36g (9 teaspoons) for men.
Yet, some Clif Bars reportedly contained 17g of added sugar per bar — nearly 70% of the daily recommended limit for women!
Learn more about sugar intake guidelines from the CDC.
Expert Insight: What Nutritionists Say
Nutritionists warn that deceptive marketing can confuse even the most careful shoppers. According to registered dietitian Keri Gans, author of The Small Change Diet, “Just because a bar is organic or marketed as energy-boosting doesn’t make it healthy. Consumers need to check labels for added sugars, even in products that appear wholesome.”
Furthermore, public health officials have long advocated for clearer labeling and stricter regulations on food advertising, particularly products aimed at children. The Clif Bar lawsuit adds pressure on brands to be more transparent.
Industry Impact: Could This Set a Precedent?
While Clif Bar isn’t the first company to face scrutiny over misleading health claims, this high-profile settlement could set a precedent. Other brands might think twice before using broad health statements unless backed by clear nutritional value.
For instance, in recent years, lawsuits have targeted cereal brands, yogurt makers, and “natural” snack producers over similar claims. The food industry is under growing pressure to be honest about what’s in our food.
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Tips for Consumers: How to Avoid Misleading Labels
To avoid falling for marketing tricks, follow these steps:
- Read the nutrition label carefully. Look for added sugars, even if the front of the package looks healthy.
- Ignore vague buzzwords. “All-natural,” “energy,” or “sustained nutrition” are not regulated terms.
- Use tools like the Fooducate app to scan and evaluate product health ratings.
- Look for third-party certifications, such as Non-GMO Project Verified or USDA Organic, as a starting point.
Frequently Asked Questions About Claim Your Share of $12M
Can I file a claim if I no longer have receipts?
Yes! You can still claim up to $15 without any proof of purchase.
When will I receive my payout?
Payouts are expected mid-to-late 2025, depending on court approvals and appeals.
Is this legit or a scam?
It’s legit. This is a court-approved class-action settlement. You can verify all details on the official site.
What if I bought the bars outside the U.S.?
Unfortunately, only purchases made in the U.S. are eligible.
How is the money being distributed?
A third-party settlement administrator is handling all claims and payouts.
Will I have to pay taxes on this payout?
Generally, small settlement payments like this are not taxable, but consult a tax professional if you’re unsure.